Paths and patterns of value capture innovation in sharing economy
نویسندگان
چکیده
Abstract The purpose of this research is to investigate value capture innovation in sharing economy platforms. Revenue management and pricing strategies are indeed pivotal aspects platforms should care about when (re)configuring their business models. A mixed-method investigation has been performed achieve goal: a longitudinal content analysis case studies analysis. Results from the first step show that four main typologies emerge analyzed Furthermore, reveals three patterns (Network, Monetization, Lock-in) possible paths platform can undergo innovate its mechanisms.
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ژورنال
عنوان ژورنال: Journal of Revenue and Pricing Management
سال: 2022
ISSN: ['1476-6930', '1477-657X']
DOI: https://doi.org/10.1057/s41272-022-00374-x